New Hope Dairy- Mr Liu#39;s integration challenges.doc

 PAGE \* MERGEFORMAT 16 New Hope Dairy: Mr Liu#39;s integration challenges 2004, according to the New Hope strategic planning, the group involved in the dairy industry, OK ‘with 3 to 5 years, made the country’s largest dairy Commonwealth’; ‘with five years’ time, China’s dairy three strong.’ It now appears that, from November 2001 Dairy Holdings Sichuan since the start of Yang Ping (Editor’s note: refers to the time of this writing, that is in 2004), New Hope successively holding 11 dairy companies, namely Anhui Bai Di, Chongqing Tianyou Sichuan Huaxi, Changchun Miao Miao, Hangzhou doublets, Hebei, Fantasy, Qingdao Qin card, Hangzhou beauty and health, Yunnan butterfly spring, Kunming Shenandoah and so on. And is currently in the Northeast, South and other places takeover also intense preparation and ongoing. It can be said, in the Chinese dairy history, Mr Liu acquisition speed and atmospheric shots are unprecedented. New Hope is currently holding 11 companies, mostly local dairy companies, sizes, conditions vary, the distribution area for the Northeast (Miao Miao), north (Fantasy, Qin brand), central (White Emperor), East (doublet, beauty and health), Southwest (day Friends, West, Yang Ping, Butterfly Spring, Shenandoah) areas. From a regional point of view, with the exception of South, Northwest District is still blank, the New Hope Dairy has covered the Chinese five basic administrative region. But careful study, we found a large area set aside traditional administrative division concepts, new hope that the current holding of dairy enterprises concentrated in two areas, one is Sichuan, Yunnan-based, the other one is concentrated along the Bohai Sea, Yellow Line, the Central Plains less to the south is still blank, northwest of strategic significance for the film, new hope has not intervene. New Hope Dairy present in the domestic market, the overall layout Dachu framework, but had not yet completed the overall Chinese dairy strategic areas encirc