New Excelle at the outbreak of silence-.doc

 PAGE \* MERGEFORMAT 8 New Excelle at the outbreak of silence? The new Buick Excelle modified cars, from the market since April, sales have been rising, personally think that there are a few main reasons: A marketing strategy for success: Buick Excelle is the basic of remodeling a success, its market positioning is clear and accurate, and actually meet most of its targeted consumer groups demand; 1, positioning clear: 1) target consumer groups: the first car (excluding second-hand vehicles), and 80 pre-married, and gradually make progress in their careers and middle-aged; 2) Appearance functions: appearance of the atmosphere and close to a of, or several high-end cars, high-grade and within the spacious interior, features a collection of various hot spots on the features, focus on highlighting the keyless start. 3) Bao Tuan strategy: Excelle models retain the market volume is enormous, This is a very strong assurance to consumers, but also a free advertising, but to achieve this policy approach is to model Bao Tuan, Excelle the following At least the old Excelle, new Excelle, Excelle HRV, Excelle travel version, Excelle Sport cars such as the five sub-scores of kinds of models, it is not other brands. 2, consumer demand: 1) the appearance of calm upscale; 2)-configured operating well; 3) Market sales of large holdings is high; 4) public-private dual-purpose, husband and wife dual-use; In a word, it is necessary to upscale atmosphere, but also the economic benefits, configuration, have both rich and varied, the operation also straightforward. Second, sales strategy success: 1, ‘high-priced, high-discount’ pricing strategy: looks like a high price in fact serious mistakes to win the favor of consumers, but also won the actual operation of space; one, consumers prefer to buy his products are expensive, of course, require the actual sold prices are affordable, from which to obtain a premium interest; 2, and adhere to uniform retail price, but continuously thr