New test marketing of past lives.doc

 PAGE \* MERGEFORMAT 8 New test marketing of ‘past lives’ New test marketing is not a very easy thing to do, often make marketing and sales of friction. New test marketing the region’s grass-roots sales staff often ask one sentence: ‘Why are you doing? After I agree with it? ‘. Sales blame the marketing department first-line ‘on paper’, Marketing counter sales of ‘empiricism’. Appear reluctant to test market new grass-roots marketing to resist the company’s test market new products in its own region situation. I also have seen the brand manager in test marketing new products, because of disagreements and provincial managers and, blows. Many companies to increase marketing expenses to support new ways to promote the work of the test marketing, the effect do? Most still do not fundamentally solve the problem, not willing to test market the sales staff, is the ‘cost of photo taking to cope with errands’, the company doing the headquarters of someone to check the surface of articles, in peacetime or engage in their own set of what will sell what is pushing simply do not give out the kind of new performance opportunities. Really no good way to promote market new products developed by the Department to implement a perfect test marketing program it? Writer’s a friend, well-known hair product brand manager, in the many years of work practice, summed up the perfect new product test marketing programs to implement several working points: From the perspective of new product test market sales of the ‘Past’ The introduction of new products, the marketing department is often stressed that ‘we want to push what?’ Entirely ‘I see what you are selling anything’ attitude, the product came out, requires that the sales can be test marketing or direct sales. This is a marketing and sales rise to contradictions lies. In the plans to introduce new products, we are often entrusted to a professional research firm to conduct relevant market research, please selling advertising dem