Nine jump warning of the loss of public relations Foxconn.doc

 PAGE \* MERGEFORMAT 8 Nine jump warning of the loss of public relations Foxconn The evening of 14 May 2010, Foxconn Technology Group, a 21-year-old male workers from Anhui membership dormitory 7, died after plunging to the ground. This is the Foxconn third place this month, employees jumping event, but also Fuji Kang occurred in less than six months, “the ninth jump.” triggered by the frequent suicides related to “sweatshops” of anger and condemnation after another, most users think Foxconn stringent management and excessive overtime in staff are as low-income, high pressure and committed suicide, there are users Foxconn is described as a “pit to die.” “Nine jump” to Foxconn into the vortex of public opinion, non-compliance does not scratch the media crush and condemn the one hand from Foxconn friends in the daily management of many problems, it also exposed the failure of public relations Foxconn - Whether internal or external, Foxconn for public relations and maintain the capacity to respond is still very lacking. and used to focus on the control of the core human cost of the Foxconn is a clear need in the tough environment of self-change in public opinion, paying attention the maintenance of public relations, improve public relations capacity. Foxconn challenge of the four public relations Foxconn frequently encountered in recent years, public opinion storm events and this year employees have committed suicide, improve public relations capacity, improve the corporate image is already Foxconn must be options. In public relations, can be said that Foxconn is facing four major challenges: First, Foxconn’s public relations awareness, capacity and business capabilities do not match. As the product is the foundry business for Apple, Dell, HP and other international giants, away from the terminal market, and consumers have no direct contact. Therefore, Foxconn has long been a strong consciousness of public relations did not, which led to the weak capacity