Nintendo human myth.doc

 PAGE \* MERGEFORMAT 11 Nintendo human myth Nintendo is the world’s first video game company, in 1996 the world’s most valuable assets (stock market value) 5O0 companies ranked No. 294. Only 850 of the Nintendo, on several occasions over Toyota’s way super company to become profitable first company in Japan and has been the creation of each employee for the company netted 1.5 million U.S. dollars myth. Nintendo’s consoles in the i991 has sold 31.7 million units year, into the l / 3 or more U.S. households; Trump game ‘Super Mario’ series has swept the world’s 150 countries, by 1991 sales of nearly 7O00 million boxes, with 1.2 billion ‘Super Mario’ fan; ‘Tetris’ is only in 1992 and sold 32 million boxes, as the game background, Moscow’s Red Square Cathedral of children around the world called ‘Tetris Tower’, as the background music Tschaikov Gaussian entries become the ‘Nintendo’s Song’; ‘Game Boy’ to 1996 sales of more than 40 million. U.S. President George W. Bush hand-held ‘Game Boy’ to attend meetings on military situations, the former Soviet astronauts had brought ‘Game Boy’ excursion in space. 1995 Japan 30% of semiconductor production for use in Nintendo products. Nintendo in 1996 a turnover of 3.276 billion U.S. dollars, profits of 554 million U.S. dollars, the market value of 10.432 billion U.S. dollars. Now the world every 5 seconds there is a box of Nintendo’s new game cards sold. 1. Customer-oriented marketing strategies When other business-to-video game market has yet to be wait and see attitude, and Nintendo in the market demand for in-depth study, the firm entered the field. Nintendo was on the market only a profound understanding of the needs of customers game manufacturers. Nintendo FC machine at the same time with the launch of Sega SG100 machine attached to the keyboard, with computer education as a campaign slogan, FC machine, only the game controller, but the Ministry of the screen but not the SG100 Machine monochrome color, bright screen