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Not to let harmony has become the largest channels of cooperation in the cost!
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Not to let ‘harmony’ has become the largest channels of cooperation in the cost!
Whether to use proxy system or Direct system, key to all this lies in the harmonious management of the terminal to show their control of the terminal capacity, which is a measure of a brand in the channel output is an important indicator of benefit. If the discord, channel operations costs will thus become larger, such as accounts receivable, inventory losses are causing disharmony in the management of these factors will enable manufacturers and dealers and even drain.
In the sales management process, the terminal can successfully export brand, first-line terminal management in place is critical, some well-known trainer shoe establishment of the terminal group, some counties and cities through the Area of the big stores, image stores, stores by expanding the platform, Direct assistance to agents or members of the integrated management of the integration of terminal operations, to improve the operator’s management capability to meet the operator from coarse to fine-grained management of the transition purposes, end-training shoe is changing the traditional negative terminal operation habits, so that the terminal operation towards standardization, process, integrating the direction of escalation. Products in the terminal if successful brand (sales, profits and enhance the image of the interaction) in the form of output, that is a true win-win situation manufacturers and sales channels, because the brand is the strength of that service, that is, high-profit or profiteering. Otherwise, that is, a temporary sales agents have a trump card terminals army, it has changed to change the brand’s true destiny. Visible terminal management for a brand to enhance how important it is!
In addition, the company’s headquarters should take the initiative to standardize the market introduction of the operation of the program, or the holding channel, or to enhance the managemen
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