Note that the 85 ° C Laila!.doc

 PAGE \* MERGEFORMAT 4 Note that the ‘85 ° C ‘Laila! 85 degrees C, Taiwan, the area of coffee and baking industry boss. From Taiwan in 2004 started out at an alarming pace of development, only took less than three years, it took more than 300 stores, sold more than 100 million cups of coffee record, far exceeding in Taiwan worked hard for eight years, Starbucks. In 2006, in Taiwan there are about 500 more than the traditional bakeries closed, although we can not say are all due to 85 degrees C, but the reality of Taiwan’s baking industry冰火两重天 No one denies that. 85 degrees C without a two endlessly, December 5, 2007 landing in Shanghai, Fuzhou Road, out in the first mainland China Direct stores ever since she opened in mainland China, a prelude to frenzied expansion. Currently 85 ° C in the mainland already has about 60 stores and to a monthly rate of 3 expansion is expected to head office in mainland China in 2009 the number will reach 85. People can not help but cry out in alarm: 85 ° C Laila -. 85 degrees C What is this? Why does the fire was a complete mess? See clearly the nature of its rapid development will help the relevant operators to properly respond to, to make their own choices. First of all, 85 degrees C is a new category is the hybrid innovation victory. If you look at 85 degrees C alone sales of products and nothing special about it. Coffee, cakes, bread, are unusual objects, but the 85 degrees C will be a new combination of old elements. It is not a Starbucks (Starbucks on behalf of high-grade coffee, is a white-collar and middle-class third living space), nor is it Yanik fruit Kobo (equivalent to the mainland hollyland cake house), it is coffee, bread and cake, is the difference trend is hybrid innovation is a new category. 85 ° C using a new combination of old elements to create a new class, with a strong marketing value. It seems the consumer, the product is a common product, not a novel alternative things, so that consumers accep