Notes from the implementation of brand management of the two.doc

 PAGE \* MERGEFORMAT 18 Notes from the implementation of brand management of the two Heard that I was doing some well-known case studies of real estate companies, Dalian, a real estate company CEOs would want to give them to get a look at these well-known system of the company, I replied: ‘First, I do not have those things, then there are those who system is based on culture and values based on the product, from the foundation of its existence, you just copied over a system is of little value, of course, subject to some inspiration from still possible. ‘CEOs who after listening in silence. Later, they met in Dalian, the boss, he excitedly told me: ‘China Vanke Yeah, in the sea Yeah, Merchants Yeah, they are full of those systems we have come, put them into a combination of what we had on, ha ha . ‘This is, after I listened to in silence. Learning benchmarking business is wrong, but how to learn? Learn from Taiwan? One difference is very great. For management consultants, to promote the study and benchmarking of best business practices, but are not limited to these benchmark companies within the real estate industry. Of course, learning best practices in our industry is a good way to promote the development of enterprises, for example, Feng Lun, made a call for ‘a good example to learn Vanke’ slogan. However, China’s real estate enterprises many problems facing the strange, after another, only to learn one or several enterprises are far from benchmarking can not solve all problems. Furthermore, if only limited to the study and the real estate industry benchmark for enterprise, eventually leading to the real estate industry can only chase each other in a game only, not only those who can not make less advanced than its competitors, the Challenger will not be achieved even become the real estate industry leader in goals. Year Vanke property management is to study outside the real estate industry, Sony Corporation, household electrical appliance enterprises wil