Nuggets low-profit era.doc

 PAGE \* MERGEFORMAT 17 Nuggets ‘low-profit era’ How, in the end of the motorcycles sold in distress? It is the profit margin from one extreme to another extreme cramps! Blame can solve the problem? Important to integrate resources, to adjust their thinking, re-future battles! ! ‘Low-profit’ nothing to fear, if they work hard, we still have ‘gold’ to be tapped! ! ! Nuggets ‘low-profit era of’ policy specification has intensified growing raw material prices soaring, consumers are increasingly rational, increasing the difficulty of product innovation, the terminal more and more strong, more and more difficult market development and sales expenses continued to rise ... ... Now it is mostly motorcycle companies are in such a predicament has languished. Motorcycle manufacturers ‘low-profit era’ really has come? This topic for a time as we do not want to face, but the reality of propositions can not be ignored. Everybody is panic in thinking, look for the door to salvation. Innovation embarrassment Increasingly close in terms of price and value, a lot of companies have thought of innovation, with innovation and to comfort their empty souls, innovation and really be able to solve all the problems? Really can completely change the boring motorcycle industry? Many businesses that sell primarily motorcycle is now facing the rural market, product performance has been completely meet the demand, there is no need for further innovation. However, the problem is that doing business is not a short-term speculation, with the arrival of a buyer’s market, customers will be increasingly fierce competition for resources, so asked us to the direction of innovation in consumer needs, and tap a new consumer growth. Is it in the low-profit enterprises have never thought of innovation? Instead of thought, and thought for a long time, but they are limited to a vicious circle of thinking did not jump out. Due to the limitations of the consumer market, many enterprises s