Nutrition pure fresh - Hui Shan three core selling point of the liquid milk extract.docVIP

 PAGE \* MERGEFORMAT 23 Nutrition pure fresh - ‘Hui Shan’ three core selling point of the liquid milk extract If you and your students to talk doctoral thesis, what would happen? I think he must have rash of looking at you, thought: This is what the people say Yeah, is sick! Similarly, as a product owner, businesses and consumers to communicate how to do? The most simple truth: The consumer’s language and communicate with consumers. Clearly, the language of consumer demand just let the product closer to consumers, the more affinity. To finally get recognized by consumers and generate trust, but also must take into account the characteristics of products, the industry’s development situation, the product of competition in which the background, product life-cycle stage in which many other factors. In our dairy industry services for Shenyang three years, the ‘Hui Shan’ liquid milk made a three-core selling point of the refined extract from the three core selling point, you can Glimpse of the rapid development of liquid milk, but also in a real case based on the impact of a more intuitive way to clarify the core selling points of the refined product of many factors. When consumers do not know what the benefits of milk in the end, when the body, if you tell him: drinking milk, there is this face, there are grades. How many do you think consumers will buy milk, I think it’s not many. Because the different periods, consumers have different characteristics, so we must sell ‘different’ milk. The first refinement: nutrition card, so that consumers really know milk In 1999, Shenyang, liquid milk business small, not the entire market, consumer awareness of milk, the low degree of reality. Among them, two main key points brought to our attention: ● Shenyang, the public’s per capita consumption of liquid milk is far below the national urban average, only about one-third of the level of domestic cities (Shenyang is 7 kg / day, national urban average of 22 kg / day).