O2O strikes, are you ready-.doc

 PAGE \* MERGEFORMAT 6 O2O strikes, are you ready? O2O marketing model for users on the Internet to find business, you can get a richer, more comprehensive content and information services businesses, quickly online consultation and pre-operation, while the relative ratio of the line to get cheaper prices for direct consumption It is also widely O2O marketing model by consumers of the reason For businesses, this can be a model to get more publicity, exhibition opportunities and attract more new customers to the store spending, stimulating new, more consumer store quick. In O2O areas, first 苏宁革 own life, 1700 to promote the integration of stores O2O integration organization which carried out again and again in-depth adjustment, designed to create a consistent consumer experience online and offline since 2013, Suning clear ‘one wings ‘after Internet retail strategy, O2O beyond the traditional retail has become a strategic choice of electricity supplier, and have opened the four organizational barriers, price, merchandise and experience. Recently, Suning has a new action, in addition to the commodity business headquarters and operational headquarters two operating headquarters, eight immediate establishment of an independent company. Eight companies, including existing red child, PPTV, full network also includes the newly established logistics , finance, telecommunications and other companies, they will be granted greater autonomy in business management, in order to promote the integration of the whole category to expand and develop O2O while Zhang Jindong, also said it would create space for rapid growth and favorable treatment, further opening Recruitment, accelerate landing O2O mode. experts said retailers like Suning has a lot of lines under the brand stores and resources in the new round of Ebb Tide, find the line with their own position, to break in the homogenization competition, Traditional retail industry will be able to usher in a blue ocean. O2O