Obamas victory is also a public relations victory.doc

 PAGE \* MERGEFORMAT 6 Obama’s victory is also a public relations victory As a black father from Kenya and a white Kansas mother’s offspring, there is no political background, the consortium’s support, relying on grassroots and networking power obtained in the general election, including Chinese Internet users Internet users around the world, including fans successfully on the world’s most dazzling political arena, becoming the first U.S. black president. Obama’s success, from the communication point of view, is a successful public relations case. PR pay attention to personal image positioning, target audience settings, propagation environment, competitor analysis and dissemination of strategies, key messages, events marketing. Obama’s spread in the whole process, a clear positioning brand image, a clear target audience, through the network of integrated marketing, effective brand communication, personal brand of public relations on its head. Brand positioning and target audience precision docking Obama is like a new brand from the start chose a change, to break the traditional position and establish a ‘young, fashion, innovation and breakthroughs’ of the personal image, and clearly distinguish it from rival John McCain a conservative, old-fashioned tradition of image, to ensure that its young and trendy reformer image appeared in front of voters for him to bring a large number of fans of cultural elite. American political scientist and Weier Da Ostrovsky Polsby follow-up analysis of the last century, 40 years to 2004 U.S. presidential election, we reached a conclusion: about 20% of the ‘middle of the electorate,’ is to decide whether a certain presidential candidate the main election. Obama will lock the target audience being ignored by a huge number of political and non-mainstream crowd, its young target audience of the brand positioning and precision docking, making Obama’s grass-roots, young people and proletarians received numerous acclaimed towards a