Oaks- Growing Pains.doc

 PAGE \* MERGEFORMAT 16 Oaks: Growing Pains Ochs can be called the Chinese companies over the past 20 years of development history of the ‘sample business’. Ochs’s upbringing, in fact, a history of growth of Chinese enterprises. Ochs who focused almost entirely on the hull of all the Chinese enterprises: high-profile, reputation is low; had to achieve extraordinary development, but the lack of sustainable development potential; corporate foundation is weak, the comprehensive strength is inadequate; companies rely heavily on the excessive prices on the market driven, brand negligible contribution to enterprise development and so on. At present, the Oaks has entered the ‘slow growth in demurrage’, enterprise development speed is slowing down, the further development of future lack of motivation. ‘Brand upgrade’ good intentions, but also for various reasons, difficult to achieve. It can be said Oakes has come to the node: the realization of gorgeous turn the space, and otherwise, can only continue to struggle hard to extricate itself in the predicament. One question is: What causes insufficient capacity for the future development of AUX? Branded how restructuring of the road in the end of the walk? Marketing Too many non-rational behavior If I ask you: ‘Do you mind Ochs is what kind of business? ‘I think you must first think’ this business are good news hype ‘,’ love of this business to launch a price war ‘. Indeed, the ‘hype’ and ‘price war’ is the most significant Ochs characteristics of the two companies. Ochs once talked about ‘three generous’: published in 2002 ‘White Paper on air-conditioning costs’, in 2004 sued the Ministry of Information Industry, and the subsequent introduction of ‘mobile phone to become a cabbage to sell, the price does not exceed 1000’ slogan. In Ochs’s view, this ‘three generous’ Let Oakes stole the show. However, researchers in marketing it, this ‘three generous’ is precisely the history of the three major failing in the ma