Oedipus and advertising ideas.doc

 PAGE \* MERGEFORMAT 7 Oedipus and advertising ideas ‘Good morning, what with four legs to walk, walk on two legs at noon, and the night walk with three legs? ‘ The answer: people. This is already well-known Sphinx. We note that Oedipus did not attempt, in his familiar things to find - a finished product, but with the structure, sequence and relationship of different concepts to understand the mystery. He applied two different angles to answer the question structure. From the sequence, he during the day time with the order of people’s lives equally. Following the lives of those who no longer divided into several paragraphs Clear but to extract from the overall impression. He only viewed as a sequence of extended time on this idea. From the structure, he rejected the psychological and relationship with the joint and determine the inertia as a mode of thinking, but take a diversified integration. So we see: a child using the limbs to crawl a youth to walk upright, while an old man leaning on a cane. Oedipus reflects the thinking a little - creativity. Which is - a good ad should possess. Today, ads are large-scale invasion of all aspects of our lives. Head amp;amp; Shoulders, Ya-Qian, Goldlion, love more, Changhong, Wei Kang and so on, every day dozens or even hundreds of kinds of advertisements rape our ears. And in this society filled with all kinds of information, people’s mental space is narrow and limited, and it even can only be giving people - product, - a company, - cities, or a country. Although the advertising objectives, their focus, positioning, the arrival rate of these concepts have long been proposed and widely used statistical results are watching the ads, only 1 / 3 to give the media to leave the audience - some the impression that 1 / 3 only half can be properly understood, and only 5% can be remembered within 24 hours. Because of similarity. Similar thinking, similar to the production, similar taste and style, similar to all and it leads t