Observation- neuroscience- the subconscious to buy research.doc

 PAGE \* MERGEFORMAT 10 Observation: neuroscience: the subconscious to buy research The human brain is the world’s most sophisticated, most complex, the most stunning masterpiece of God. Scientists around the world are trying to explore the mysteries of the human brain is one of the most cutting-edge areas of scientific research. A few years ago, it is hard to brain research and marketing, however, it is undeniable that the brain is the nerve center of the purchase decision tempting aroma of the rhythmic sense of music, with the impact of commodity posters, will undoubtedly affect consumers make purchasing decisions in the end is what factors make people’s brains “eccentric” to make purchase decisions? neuroscience, businesses will be able to more accurately understand consumer purchase of the brain to develop more accurate, more perfect marketing program. Neuroscience: an accurate understanding of consumer known as neuromarketing consumer neuroscience, subconscious marketing is based on brain science in marketing, advertising, and advertising content and information communicated. Although rarely heard on consumer neuroscience applications, but in Europe and the United States there are many success stories (such as yahoo, google, etc., some companies even set up of consumer neuroscience laboratory (such as the intel. Nelson neurofocus CEO of ak Pradeep Dr. told lt;lt; new marketing gt;gt; Reporter: “The brain research tracking study of human attention, mood and memory through a series of advanced technology through decades of research, neuroscience breakthrough results in terms of how the brain form and operation has been achieved through a series of research and try, we found that brain research can be widely used in the field of consumer behavior research, assessment, such as advertising, product development, user experience research, media studies, etc. These studies can help companies to more accurately capture the consumers the most authentic con