OEM OEM end-use of pharmaceutical products is one technique.doc

 PAGE \* MERGEFORMAT 8 OEM OEM end-use of pharmaceutical products is one technique As the pharmaceutical industry, the rapid development of the retail chains, as well as large national or large regional gradual formation of mainstream chain stores, chain drug stores driven by the profit model, have started the search for profit model of Chain Drug Stores expressed concern about OEM products and OEM products. Free brand development in the fast moving consumer goods has not a new thing, and in the pharmaceutical retail industry is a new transaction, although there have been stars and ordinary people, such as Sea King and other well-known large pharmacies have involved large-scale drug stores, but for the majority of retail chain pharmacies, the OEM products and OEM products, the work they are still very confused, there is no clear ideas and management models tend to become caught in the quagmire involved in the beginning of a dilemma. The development of the brand is essentially free of large retail stores on its own store brand as a symbol of the product, because most of the products are directly commissioned by manufacturers products, and branded retail business brand as a product quality assurance, procurement costs are very low and the retail outlets for the sale to bring a very high margin. Therefore, well-known for many large-scale retail enterprises have adopted a kind of store profit model. Large supermarket chains such as Wal-Mart stores on the number of subordinates in the sales of some daily necessities with a Wal-Mart logo. While in the pharmaceutical retail industry, the need for OEM products are drugs such a special commodity, so during the operation, there are many limitations and specificity. For example, the current pharmaceutical manufacturing enterprises widespread homogenization of different brands of the same composition of medicines widespread, businesses in order to strengthen their own product differentiation are a product of the commodit