Of over-marketing Say No - Oriental Baby brands to develop the road.docVIP

 PAGE \* MERGEFORMAT 13 Of ‘over-marketing’ Say No - ‘Oriental Baby’ brands to develop the road Oriental Baby to the marketing people’s greatest revelation is that, in over-marketing, consumers are frequently compete for the attention of the era are still able to find a simple and efficient marketing tool. Find customers, lock customers in pursuit of the ultimate attitude of customer service: brand building, hand over mouth more direct and more effective. Text / Articles trainee journalist Zhang Wen-Ying Company Name: Beijing Dongfang Baby Consulting Co., Ltd. Founder: Jia Jun Business: 0 ~ 3 years old infants and early childhood education services Market share: By May 2006, the National has 140 early education centers, national rank first in market share in early education. Brand Path: reject unfounded speculation. Locking customers, simple marketing services to moisten things silently in the style branding. Advertising budget is low, a high degree of brand recognition - something that makes the number of enterprises but is difficult for CEOs fascinated from the heart level. Beijing Oriental Baby chain early education institutions, but in their own way to interpret such a legend. In just seven years, the East from the beginning of a baby store, should develop into a nationwide chain of more than 80 cities in more than 140 franchises in size, operating income of 1.4 billion and still growing rapidly and is expected to reach the end of 2006 200 stores. Brand influence is the primary factor in supporting expansion of chain stores, but the East baby invested in brand building funds is limited. In those early days, the East baby basically no cash to invest in brand building. Even if sufficient funds today, only a mere one million yuan each year. But this does not affect the East baby’s brand recognition. In 2004, the East baby was named Beijing famous trademark; 2003,2004,2005 consecutive 3-year grant by China Chain Store amp;amp; Franchise Association