Of Coca-Cola when the leader can never.doc

 PAGE \* MERGEFORMAT 3 Of Coca-Cola when the leader can never DAI Shi-jie, now 49-year-old American was six months ago was appointed president and CEO of Coca-Cola worldwide. Prior to this, Coca-Cola just emerged from the endless crisis suddenly wake-up call. Crisis awakened giant At least in the eyes of an outsider, Coca-Cola has a 114-year history that a big company, more like a closed too Yanyanshishi castle, few people knew what was going on inside. But at least there are some things that are hard no doubt, for example, late last year, the sudden resignation of CEO Jack Edwards. In retrospect, the resignation of Jack Edwards the most direct causes, took place last summer in Europe, Coca-Cola case. In mid-June 1999, more than 40 elementary school students after drinking Coca-Cola nausea, diarrhea and other symptoms, followed by similar symptoms like a plague quickly spread to France. ‘I should have been discussed earlier with you’ - June 22, 1999, Jack Edwards, former president of Coca-Cola in Belgium, a major newspaper published a public apology letter, wrote that fear and trepidation. But all some of late, a European corner of a small ‘butterfly’ has set off a worldwide storm, ‘butterfly effect’ started to emerge: the European countries are taking action to ban Coca-Cola sales. No one knows why Coca-Cola in this storm is so inert, take a modern jet aircraft from the United States to Europe, just over 10 hours, while Jack Edwards rushed to Brussels from the United States it took a full 5 days. This little detail, so far so that most people remember, but also so that Coca-Cola were unforgettable. Jack Edwards’s experience and in fact the United States last year, people feel that professional managers have been ‘in a fierce push’ an event. Think about it, if for you, at a company working hard and making 20 years later, finally take a class, but in just two years after stepping down to H, which is what it feels like? In addition to lamenting the gross ca