Oil campaign of the new breaking.docVIP

 PAGE \* MERGEFORMAT 7 Oil campaign of the new breaking A company is specialized in edible oil production and sales of state-owned enterprises as Shanghai market, strong brands, market share has been ranked first all year round, but with the changes in the market, competing products and their awareness of the force behind the recent years to declining market share, new weakness, the brand is also growing phenomenon of aging. At this point, it received the cooperation of the A’s invitation to face a critical situation, we have not been intimidated by the difficulties, but the calm will carry out the work up, from market research to strategic analysis, and ultimately to develop a ‘new breaking’ as the core of the marketing strategy. First, third watch market No investigation, no right to speak, are called to know ourselves and know yourself. From the complex market environment, find solutions, we must start from the investigation by the fierce battle for several weeks, from the internal to the market line, from the dealer to the consumer survey interviews , we finally have the whole market a comprehensive and systematic understanding. A significant change in market demand As people’s living standards, consumer demand for edible oil is undergoing profound changes, and these changes for the production of ‘affordable soybean oil,’ A company is mainly a tremendous impact. Specific changes and the original include: ● changes in consumer demand: With the improvement of living standards of consumers, the demand for edible oil gradually from the original price factor more into health and nutrition needs. ● category purchase requirements change: the internal demand as consumers changed, resulting from the original purchase of soybean oil to cooking oil, and then more and more to buy oil on the nutritional needs increase. ● different regional needs and trends: the main difference between regional demand and regional population’s income, and therefore from th