Ohmae#39;s strategic Elephant.docVIP

 PAGE \* MERGEFORMAT 3 Ohmae#39;s strategic Elephant Ladies and gentlemen, Come strategic management elephant! Mintzberg et al in ‘strategy process: Overview of Strategic Management School,’ a book, who used a well-known fable metaphor - Mangrenmoxiang - throughout the book. Look like a bunch of blind men trying to find out the elephants, judgment depends on feel, with predictable results. However, in order to understand the whole, we must start from the local, touching glimpse of elephant tail, even if it is from the tail of the elephant is also necessary to begin to understand. Thus, Mintzberg analyzed ten different schools of strategic management, to see how they are made from the local through the whole judgment. It is surprising that in these blind people to strategic management known position Ohmae Where? In Chandler, Andrews and other man represents the design school, emphasizing the strategy is a conscious, deliberate thought process, that same Ohmae’s assertion almost intuitively blurted not take the sector. Represented by Ansoff school programs, emphasizing strategies could be divided into different steps needed to analyze the technical support to find out every detail of the strategic plan, and finally integrated into strategy. Ohmae’s viewpoint can be said that the same plan school naysayers. Potter represented by the positioning school, with the five forces analysis, value chain and diamond models unique Transcend make his general strategy swept the globe. However, this preference for positioning school econometric approach Ohmae also dismissive. These mainstream school, all with big ideas before far worse. Mintzberg figurative metaphor used to illustrate the diversity of strategic zoo. Design school like spiders, just concentrating on preparing their nets. Planning school like squirrels, bent on collecting resources prepare for the future. Positioning school is a huge buffalo, with his strong body disdain for everything. Entrepr