Old Goods (unsalable goods) Promotional Guidelines.docVIP

 PAGE \* MERGEFORMAT 9 Old Goods (unsalable goods) Promotional Guidelines Whether manufacturers or businesses, the old goods, there has been a headache too many things. There are three main reasons: * In general, the main source of profit for companies mainly new, whether dealers or manufacturers, enterprises are always much higher than the profits of new and old products. Why do I say? Because the old goods circulating in the market for a long time, the price is relatively transparent, while the follow-up because of competition and imitation, will inevitably lead to the old prices of goods profit margins being squeezed. * Due to market transparency and the imitation of competitors copying the old product’s competitiveness has deteriorated, maintaining a common means of survival of the old product can only be continued price cuts. * The existence of the old products has increased the business or business inventory and capital, but also hindered the new product to market it, how to address the old goods (unsalable goods) effective promotion, is placed in front of real marketing issue, the author under the own experience, summed up a set of proven marketing methods, marketing, public associates with the encouragement: 1. Explanation: In order to clean up the old goods unsalable goods, or inventory, speed up the slow-moving goods flow and inventory turnover for the old product, or unsalable goods, designed to channel promotions. 2. Timing point selection: * New Year’s Day - Chinese New Year * 51 * The opening of trial operation of * Anniversary * Plant-Qing * The old products, poor sales when the inventory is too large * New listing Cracking competitors * Year (or six months) when the task sprint * The last days of the end of the task sprint * Optimal Inventory structure 3. The typical operating mode: * The old goods, unsalable goods, bundled rebate promotions and step: companies will enjoy a higher level dealers will return to the use of old ma