Of the four kinds of principles of marketing innovation.docVIP

 PAGE \* MERGEFORMAT 5 Of the four kinds of principles of marketing innovation Market development to a certain extent, capital becomes more concentrated, competition is bound to become more ruthless, particularly in the domestic consumption growth slower than the growth of investment will inevitably lead to overproduction of the times ahead of the arrival of so-called ‘Red Sea’ strategy, described in the It is in this environment, competition, business strategy, one of its main features is the ‘bloody’. Concentration of capital lead to differences in product technology, degree of competition, getting smaller and smaller, marketing innovations has become the lifeline of many businesses. Over the past few years, can be said that marketing innovation of domestic enterprises has been a great development: channel innovation, the concept of marketing, etc., are refreshing, but the pool of people of many marketing efforts of innovation, as if, like pop music, has come Quick, go too quickly. For example 90’s night with a Channel Marketing Innovation popular Jinan 3, also popular for years, finally fell in their own thinking on marketing, there is glory Qin pool, love more, etc., this phenomenon so that marketing sector caught in a kind of psychedelic into: what is the cause of the short-lived marketing innovation? In fact, if we are to understand the deep marketing and innovation, marketing innovation as a strategic rather than tactical, or rescue the straw, we will find: Marketing innovation can actually be done, such as classic songs like eternity. One of the principles of marketing innovation: Never abandon a fundamental innovation: product. In real life, there are a lot of people think seems very far ahead of a talk about marketing, certainly a lot of gushing sounds very avant-garde theory, people Yunliwuli, awe, even more people selling the so-called ‘idea’ has become a major marketing companies, but once in practice, these theories and ‘ideas’ have been packag