Olympic marketing differences in the line Crazy.docVIP

 PAGE \* MERGEFORMAT 6 Olympic marketing ‘differences in the line’ Crazy BOCOG launched a series of initiatives to protect the Olympic Games sponsor, for ‘dig can not afford to’ become a sponsor of the Olympic Games or the strength of the weak and which has a special complex of enterprises, is tantamount to a wake-up call. Olympic economy, as well as offers to the world by the halo of dazzling and charming, so many companies rush. But not all have this desire of enterprises to fulfill our wishes, for the strength of the weak, inadequate allocation of resources for SMEs to earn ‘tickets for the Olympic Games’ is still a strange to be their ‘heart knot’. Then, as the small and medium enterprises, how their own ways, to a share of the market is divided into the Olympics then? Insist on ‘differentiation’ line, perhaps is that these companies can ‘Dances with Wolves’ and out of the more effective way. The so-called walk ‘differentiation line’, is based on From EMKT. Olympic marketing is the ‘noble game’ foundations. Compared with the exclusive sponsor of the Olympic Games a lot a lot of land ‘burning money’ to go ‘differentiated line’ is to avoid the ‘Olympic Games’ focus of public opinion, by focusing marketing resources, or alienation from ‘restricted’ inside and outside the market, figures , media, channel, target populations, strategies and means to avoid the Olympic ‘New Deal’, to find a bright road leading to Olympic economy. First, as companies can take pre-emptive strategy. New Deal provides that: ‘During the Olympic Games, Beijing Olympic athletes will be banned for non-Olympic sponsors to advertising; to prevent the audience to the venue as well as engaging in market behavior recessive venues around the airspace and the host city of major areas of outdoor advertising control ‘. This move, indeed cruel, but this requirement is to ‘during the Olympic Games’ for the purposes of, and its limits at the Olympic Games host city, so no chance for the majority o