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Olympic build-up number (below)
Olympic build-up number (below)
The three pillars, Whose world?
Wen / Huang Ying Wang Yanhui from the ‘V-MARKETING successful marketing’
From the Beijing Olympic Games less than 100 days, although there are a handful of ‘Tibet independence’ elements tread to obstruct the Olympic Games, but the heat did not affect the Olympic Games, but so that more people see the respect of Chinese elements, to sports tribute. Especially in China’s three major sports brand on the market, but also pull out all the stops intended to use the Olympics wind, rivers and lakes occupy the dominant position, as the three pillars of potential. Let us look at today’s Olympic Games, was actually someone’s of the world?
To pay tribute to the Chinese elements
In January 2008, Adidas in Beijing’s launch, T-units replaced the traditional Peking Opera stage, models are showing that the Olympic Games staff and volunteers at the Olympics wearing apparel, these garments are with the traditional Chinese ‘clouds’ pattern.
In February, Nike ingenuity to launch 84 retro sports culture series, the first time China participated in the 1984 Olympic Games and to achieve ‘zero’ breakthrough to pay tribute to the fighting spirit of sport to pay tribute to the eternal, formally opened Nike Chinese Olympic marketing major screen. Nike spectacular event was held and invited the ‘golden generation’ Xu Haifeng, Lang Ping and Zhu Jianhua, etc. of the last century 80’s outstanding athletes, co-eternal dare to challenge athletes Thanks for the Memories, and constantly break the fighting spirit, the spirit of sport and athletes Thanks for the Memories-resistant g combination of deep feeling head.
Almost the same time, Nike is launched in the spring ‘up ahead’ series, Nike designers inspired by the Chinese national anthem will be ‘up ahead’ This powerful words to Qiu Jin calligraphy fonts printed on the clothes after the above, saying This is a tribute to the Chinese to make, to pay tribute to the spirit of sport
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