Olympic marketing in the use of intellectual property protection and licensing.docVIP

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2017-05-05 发布于浙江
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Olympic marketing in the use of intellectual property protection and licensing.doc

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Olympic marketing in the use of intellectual property protection and licensing

Olympic marketing in the use of intellectual property protection and licensing Abstract: The success of the modern Olympic Games, effective in marketing the Olympic intellectual property protection and market operation, in which the full establishment of the intellectual property system and becoming more and more legal protection for the organization of the International Olympic Committee and the State in the form of a franchise application Olympic intellectual property rights, improve the economic value and modern Olympic Games have played an important role in social values, to promote the health of franchise development in China is significant. Keywords: Olympic marketing; intellectual property protection; Franchise Abstract: The success of the modern Olympic Games marketing thanks to the protection of Olympic intellectual property rights and market-oriented operation. The establishment of a complete intellectual property rights system and increasingly comprehensive legal protection play an important role on International Olympic Committee and the hosts exerting Olympic intellectual property rights in the form of franchise, and improving the economic value and social value of Modern Olympic Games, and has also important significance on promoting the healthy development of franchise in China. Keywords:: Olympic Games marketing; intellectual property rights protection; franchise Olympic marketing is the IOC and other Olympic organizations in ensuring the independence of the Olympic family at the same time, the development of the Olympic movement to get used to the various funds, the use of the Olympic Games and the Olympic brand to a variety of commercial marketing activities. From its concrete implementation process perspective, the core of the Olympic intellectual property rights through the transfer of the license on the use of market-oriented operation to achieve the Olympic Games, is a broad franchise. franchise (Franchise) intended fo