On the customer-centric Rethinking marketing management model.docVIP

 PAGE \* MERGEFORMAT 11 On the ‘customer-centric’ Rethinking marketing management model In recent years, due to increasingly fierce market competition, many enterprises in the development process continued to expand its living space. Many companies put forward a ‘customer-centric’ as the only goal, but difficult to achieve the ultimate reason for indeed there are many issues worthy of serious consideration and discussion. For companies to truly ‘customer-centric’ model put in place, gain a competitive advantage in the competition, should unify our thinking with the other goals, focus on ‘customer-centric’ in team building, management innovation, the establishment of a learning organization and the establishment of core competencies such as starting from the whole to enhance the core competitiveness of enterprises and ownership of sustainable competitive advantage, so to win the competition in the market. A unity of thinking combined with other goals For many companies ‘customer-centric’ as the only objective, yet ultimately difficult to achieve. An important aspect of problem solving is the need to be ‘customer-centric’ in the pursuit of integration with other goals. In order to compete for markets and customers, many companies have put forward ‘customer-centric’ as a corporate target, but in practical work is often the corporate executives anxious for the fastest speed to achieve its objectives, while the companies in the middle and lower levels are relatively slow, the total under the old management model to satisfy customers with those of senior management’s strategic and ideological divergence. Why is there such a result? The author believes that the reform of enterprises or the establishment of a new model is not from the local or rely on piecemeal improvements, but from the whole proceeding to establish the company’s overall change management system. To systematically promote the establishment of customer service, overall process management and employ