On the amp;quot;28 ruleamp;quot; in bankruptcy.docVIP

 PAGE \* MERGEFORMAT 9 On the amp;quot;28 ruleamp;quot; in bankruptcy ‘Rule 28’, as a number of years has been enjoyed in the marketing industry ‘rule’ the status of market theory, almost all of the marketing people, entrepreneurs, regarded as a ‘treasure’, but few doubt that its scientific and objective reality. But today, this theory is still worthy of us to defend, whether it should make it possible bankruptcy? In this proposition behind it thought-provoking. ‘Rule 28’ is the premise of ‘28 Rule’ is a prerequisite for the existence of, and its first premise that the market target customers or sales outlets must be into a ‘28 distribution’ of the pattern; The second premise is that in this area have 20% of customers the pattern of this industry and the development process, playing a leading and controlling positions of energy. But now in the market meets the above conditions? The answer is clearly no. In the fast moving consumer goods area is the case, is also true in the pharmaceutical industry. Especially in the pharmaceutical industry, pharmaceutical industry, pharmaceutical distribution, pharmaceutical retailing of these three sections in addition to Chinese medicine circulation in the local area and form an oligopoly-shaped ‘pattern of 28’, the pharmaceutical industry, medicine, retail and the two plates are not formed this pattern, because no one pharmaceutical industry and pharmaceutical retail enterprises in the market about the market structure with the energy of the people can not Hunan, Guangdong Nepstar not, Liaoning Fangyuan Cheng Kung University can not, or that several regional giant put together could not do. Therefore, the distribution pattern of this market under the ‘rule 28’ target customers can not be divided, the market allocation of resources criteria. But even more regrettable that this theory is too much of misreading, was excessive superstition, and even formed a kind of stubborn thinking. And this stubbornness are derived from a