On the marketing and brand.docVIP

 PAGE \* MERGEFORMAT 3 On the ‘marketing’ and ‘brand’ Into the bookstore and bookstores, everywhere are freely about sales and brand comes up, it can be said, from the West 90’s marketing and brand knowledge and the introduction of the system, combined with tens of millions of indigenous people and brand marketing, hard work, our theoretical system knowledge and practice has been considerable progress. In fact, the marketing and brand is the eyes of the beholder, the wise see the intellectual concept, there is no one standardized view, check books, we can find dozens of pairs of the brand concept of induction. I have been thinking about how to find a relatively simple concept that allows ordinary marketing workers can easily understand the difference between brand and marketing, and differences. This may be more easily applied in the work place, but also to facilitate the dissemination of basic knowledge. To the concept of marketing and brand integration into the military knowledge, this is completely integrated, a Yue-stores in the battlefield, every second is war is the result of the operation of the planning and brand. Popular understanding, I think the basic difference between the brand and marketing at: Marketing, pay attention to ‘vanguard’, the brand pay attention to ‘Zhanshanweiwang’. Marketers are aware that sales of everything, using the crowd to increase the amount of the contribution is crucial, therefore, marketing staff’s job is to continually develop the market, as far as possible so that products reach more consumers; from reality, we have also know that marketers often do not care about loyal customers to maintain, they can have a fixed and growing sales, they can regardless of the volume is to bring new customers or old customers. Data is the standard. Therefore, the core of marketing is Kaijiangtuotu occupying all of the consumers, the better. Workers of different brands, brands stressed placeholder, seize a consumer, we should occupy