On the vermicelli the inevitability of a crisis.docVIP

 PAGE \* MERGEFORMAT 6 On the ‘vermicelli’ the inevitability of a crisis Recently, CCTV ‘Weekly Quality Report’ reported areas of Shandong Yantai Longkou vermicelli fraud case. And Yantai Apple, Yantai Longkou vermicelli is also able to utter the least well-known across the country, one of the few staple. Feel in this piece is probably the big name brand, the product could not go no worries about selling, some unscrupulous companies have played a distorted their brains began to move: In order to replace mung bean starch, corn starch produced from low-quality transparent vermicelli looks bright, even to the raw materials of agricultural fertilizers which braced! From the television perspective, the majority of these enterprises the environment polluted, poorly equipped, the operation is not standardized. It is reported that CCTV report came out, Hong Kong China Resources, ParknShop and Wellcome supermarkets have suspended sales of the three major Longkou vermicelli, the department has even started the investigation. The test results are in Beijing will be published. ‘Vermicelli’, the name became widely known local staple, the market suddenly plunged into an unprecedented crisis. History of brand-name experience a crisis of confidence, Longkou vermicelli is not the first one. In fact, after Jinhua ham, Shanxi vinegar, Pingyao beef and other traditional brand-name for various scandals have been exposed to. This is the market research people uneasy lies. Traditional brand consecutively experienced a crisis of confidence, indicating no coincidence that the crisis there must be the underlying reasons. Also a reminder that the traditional brand management has reached a point can not continue to be taken lightly, find a set of traditional brand-name inheritance, protection, use practices, become urgent. According to statistics, Yantai Longkou vermicelli region as the ‘gold standard’, the annual output up to 6 million metric tons, production value of nearly 4 m