On marketing I question go-.docVIP

 PAGE \* MERGEFORMAT 12 On marketing I question go? In the current daily cosmetics market, all kinds of brand complexity, the taking of marketing channels vary according to the force for consumers, it can be roughly divided into two categories based on a variety of foreign brands dominated the well-known brands, such brands are mostly owner strong, relatively long history in various media to run a variety of ads, depending on the brand’s own popularity and reputation among consumers to drive consumers to purchase, on behalf of the brand the market in the mainstream, such as ‘Oil of Olay Opal lai’’’’’’Ding Tai Po Yi’ and so on, and the other is the products are not very high popularity and reputation, but also little or largely outside the media, advertising, but by the more favorable terms, the occupation part of the terminal, using a variety of promotional tools to promote consumers to buy, most of them have strict regional protection, commonly known as the doing end-products. Between these two categories there is no strict boundaries, but also mediated and in transition between the two companies, most cosmetics companies would take until the latter is not big, and in the accumulation of a certain amount of strength and have a certain amount After the well-known and thus will be transported into the first category do, occupy a larger market share, you can also say that the ultimate goal of business is to make the brand, but now most of the products in the sitting. In the absence of a national brand作成 before, without causing circulation of the brand, are in the early stages of accumulation. For most manufacturers, the late start, there is no strong strength, that is, to do the terminal from the start. Terminal types are these: a class of second-class city, there are mostly three types of large-scale supermarkets, cosmetic shops and so on, four of the market is very small town market, ultra-large business, there are small supermarkets, department stores, and