On conceptual metaphors and cultural characteristics of Chinese Studies.docVIP

 PAGE \* MERGEFORMAT 16 On conceptual metaphors and cultural characteristics of Chinese Studies [Paper Keywords] Chinese cultural characteristics of conceptual metaphor [Abstract] Traditional Chinese medicine is a form unique to China, this paper, by Lakoff’s conceptual metaphor theory, from a cognitive point of view of conceptual metaphor in the presentation of traditional Chinese medicine and its cultural identity, cultural factors concern for people’s thinking and language the impact of presentation. analysis shows that the typical Chinese conceptual metaphors characteristic of Chinese language and culture, the concept of metaphor is not only a linguistic phenomenon, but also a cultural phenomenon by the social, cultural and people understand the impact of a clear cultural identity. First, the conceptual metaphor Aristotle’s lt;lt;Poetrygt;gt; think that metaphor is a common figure of speech as the representative of the traditional theory of metaphor is a concern from the perspective of rhetoric of metaphor. The mid-twentieth century’s mutual Richards role theory, started to pay attention Cognitive characteristics. Lakoff and Johnson, published in 1980 lt;”We Have the survival of metaphorgt;gt; book, first proposed the concept of metaphor, from the perspective of cognitive linguistics Metaphor made a new exposition of the phenomenon: the ubiquitous metaphor, not only in language but also the thinking and action in human, people think and act for the general conceptual system is metaphorical in nature. They think that Metaphor is not only a form of language, more importantly, a universal human cognitive approach is that people are thinking, action and expression in a systematic way of thinking. So in essence, that metaphor is a cognitive phenomenon of human experience in a particular area will be used to describe or understand the experience in the field of cognitive activity to another. Metaphorical structure in general there are two d