On cultural marketing enterprise is how to develop marketing strategies.docVIP

 PAGE \* MERGEFORMAT 6 On cultural marketing enterprise is how to develop marketing strategies Thesis: cultural marketing consumer social marketing psychology Abstract: cultural marketing is one part of the six-dimensional marketing, cultural marketing becomes even more important in the modern era as a way for the erection of the personality, to give the product soul. China is a country has its own unique culture, China’s consumers to withstand double-sided influence of traditional Chinese culture and foreign culture, how to meet this consumer enterprises are facing a problem. by analysis of Chinese consumers to purchase psychological vantage point for firms seeking to address the cultural context of marketing topics . First, the meaning of cultural marketing and consumer society (1) cultural marketing. Cultural marketing consciously build the personality values #8203;#8203;and seek to match the marketing activities and the consumer’s personality values, cultural marketing, including three meanings: First, enterprises must rely on, or is the culture of English do not have the characteristics of the environment marketing activities, and cultural factors must penetrate into the marketing mix, marketers must use cultural factors to develop the cultural characteristics of the marketing mix, enterprises should make full use of the CI strategy (corporate strategy) and cs strategy (customer satisfaction strategy) to build a corporate culture (2) consumer society. Consumer society there are three main features: the consumption of social goods is very rich; consumerism is the core concept of the consumer society, the concept of “consumerism” that Man shall not live to make a living, but to the consumer, not to realize the value of human, while in order to show what they can consume, consumer society is dominated by matter. Two, the status of the consumer culture A traditional Chinese culture under the influence of consumer culture. Moderation. Dali