On Customer Relationship Management CRM〕 〔basis of- Database Marketing.docVIP

 PAGE \* MERGEFORMAT 18 On Customer Relationship Management CRM〕 〔basis of: Database Marketing After two decades of economic development, China’s economy is gradually scarcity economy to a surplus economy from excessive, but this surplus is the excess at the end of level, the product of technical differences is small, homogeneous phenomenon is very serious business habits of Marketing Thinking is still mainly based on product sales, once again brings up the “price war” banner, the result is a gradual numbness of consumers, and begin to doubt the quality of their products at the same time seriously weakened the company’s capital accumulation, research and development and follow-up development. The 21st century, for any business, there are two aspects of the most important, first, brand second is customer satisfaction, customer satisfaction and loyalty, but not by a simple price-cutting may be in exchange for, nor is it through the discount, points, etc. temporary economic interests can buy, and rely on databases and customer relationship management (CRM) system, from the interaction with customers to better understand the customer needs to achieve. Database marketing as a kind of 90s of this century, the emerging forms of marketing, including the concept of relationship marketing, focusing on continuing to provide customers with a full range of services to establish long-term stability, and market relations; the same time, and modern information technology, network technology The combination of the use of computer information management system (MIS) for the full construction and use of customer database, and that a strong and comprehensive database is the future of online marketing and e-commerce foundation. 1. The future of customer service model and the use of CRM Changing patterns of customer service Loyal, lasting and stable customer base for enterprise’s most valuable resource, foreign, 93% of the company’s CEO t