On DanceSport marketing model.docVIP

 PAGE \* MERGEFORMAT 9 On DanceSport marketing model Paper Introduction: Shenzhen Dragon dance by cultural institutions marketing model analysis, marketing trends future DanceSport is diverse. Commercial operations by type of consumer and popular culture, sports and dance marketing has great market value and potential power. Keywords: DanceSport marketing, model Foreword DanceSport marketing in China is still at an early stage of development, but the size of the market is close to one hundred billion to Shenzhen Dragon Dance numerous cultural institutions, led by the regional sports dance training center has entered the large-scale development of roads, increasingly The more DanceSport DanceSport competitions and operational management projects open. Shenzhen Dragon dance by cultural institutions marketing model analysis, marketing trends future DanceSport is diverse. In developing its marketing programs, should pay more attention 3P (personnel Personnel, service process and service process tangible Physical evidence). As long as a good grasp of 3P, can realize the strategic significance of DanceSport in marketing, forming a complete industrial chain, so sports dance industry in the market continue to develop and grow. An object of study and methods 1.1 study 1.1.1 Shenzhen business projects and marketing Dragon Dance Dragon Dance cultural institutions cultural institutions founded in 1998, is located in South Lake Road, Luohu District, Shenzhen Building Qingan negative one, is China ballroom dance circles and even in Asia, one of the most famous cultural brands most influential. Chairman Mr. Wang Yonggang Dragon dance is the only ballroom dancing competitions as two of the world’s three major review Chinese people. Dragon dance cultural institutions since its inception, has been committed to promoting the development of Chinese international standard dance, through the organization of international and domestic competitions, dance supplies