On dairy marketing of favorable climatic geographical and.docVIP

 PAGE \* MERGEFORMAT 12 On dairy marketing of favorable climatic geographical and ‘The Art of War’ is the history of China on the war, a Masterpieces, its a lot of theories in modern dairy marketing in the same meet. Begins with writers made a clear - if it is to prevail in a war must be analyzed from five areas: Road, heaven, earth, would be, France. In this article, the author will first three areas - Heaven, Earth, Road (ie, timing, geographical and human), with examples of dairy marketing, to conduct a simple analysis. Those days, yin and yang, cold and heat, when the system is also Days than geography, geography and be better. The author’s understanding may be difficult to predict because the timing is not too many uncontrollable factors. Thus, according to traditional dairy marketing wars in the little description on the day. But as long as days make good use of, and often will play a surprise effect. Case 1: In mid-August this year, a prefecture-level city in Jiangsu get milk on the household channel tends to become white-hot competition, a well-known brand of milk the first to introduce set free five days a month, and two bags of washing powder sent to the promotional efforts, can be called Costly. Helpless to counter the local leading brands, also launched a set of milk-free five days a month promotions. The two sides in a stalemate. As a local leading brand for many years the brand influence, the national brands do not seem like very much, put into a larger, and the effect is difficult proportional. Are the two sides deadlocked, when a dark horse - a dairy company in Nanjing joined the fray, as the dairy company’s clever use of timing, has been an unexpected harvest. The dairy company did not participate in vicious price competition, but a clever selection of the gift - exquisitely poncho. May be well in advance through the forecast, or God for the United States, after the company launched its gift, the region a week, raining, rain cape became th