Olympic marketing we ignore what.docVIP

Olympic marketing we ignore what The Olympic Games are the world’s largest sporting event, which attracted the attention of numerous companies, the Olympics has become a commercial battlefield smoke, the Olympic marketing has always been sought after many enterprises marketing. In the Olympic marketing, we have seen a number of business success, after the 1996 Atlanta Olympics, Coca-Cola’s profit jumped 21%, reaching 967 million U.S. dollars, resulting in the Olympic Games has been the industry’s jokes and affectionately known as ‘Coca-Cola Olympic Games’, the global is a red sea. South Korea’s Samsung has joined the TOP program, communications products in 1998 rose to 3.9 billion U.S. dollars in 1999 to 52 billion U.S. dollars, in 2000 the first year after the end of the Sydney Olympic Games, Samsung’s telecommunications product sales also increased by 44%; Samsung Brand recognition has also increased from 5% to 16.2%. Sydney Olympic Games in Sydney the previous year, foreign VISA card holders in Australia, spending increased by 23%, reaching 1.55 billion U.S. dollars, VISA is also making considerable profits over bowl full! Of these enterprises to draw a large number of enterprises brilliant Olympic Games ahead. But we must know that the Olympics marketing, not just corporate marketing, the national marketing, but also enhance the national brand again. Enterprises in marketing their own time, must not hurt the country’s brand image, marketing, negative impact to the country. Individuals express their emotions, when and pay attention to their quality of building blocks for national brand, rather than a national brand of negative windows. ‘For the Olympics, we should have sense of normalcy. Because the Olympics is also a national quality competition opportunities. ‘Former Foreign Minister Li Zhaoxing said:’ In the game, people have wanted to win, want their friends to win, but if lost, but also a calm way. ‘ So, whether an enterprise or individual needs to main