Old customers is the best customer.docVIP

 PAGE \* MERGEFORMAT 7 Old customers is the best customer Some salesmen believe in the criteria is: ‘come in, marketing; out toward the next customer. ‘This is the sale of the business sense to do a hammer. These salesmen Zhigu to find new customers, but lost their most important customers, and the results to find new customers for lost old customers offset by losses than gains. A marketing expert profoundly pointed out that the salesperson is often the failure to find new customers to replace from the old customer’s point of view of the problem, a successful salesman is meant to maintain existing customers and expansion of new customers, so that more and more sales , more and better sales point of view the problem. For the sale of new customers is just icing on the cake, there is no old customers to do a solid foundation for sales to new customers only is the loss of old customers offset overall sales volume will not increase. Salesman must establish a concept is: old customers are your best customers; salesman must abide by a criteria: to make the first time to buy your products, people can become your lifelong customers. 1. 80% of your sales come from 20% of your customers. This is 20% of the clients are long-term cooperative relationship between the salesman households. If the loss of the relationship between the 20% of the households will lose 80% of the market. Harvard Business Journal published a research report pointed out: many of the customers to patronize the person than the first door for companies to bring more than 20-85% of the profits. Customer buying behavior is divided into a new purchase, the purchase and purchase additional updates. When the product penetration rate of over 50% of the time, update the purchase and repeat purchase are much higher than the number of first purchase. This shows that if a salesman attracted customers, so that old customers frequented by you, your chances of success even greater. 2. To ensure that the old cus