Old development status and brand activation Strategy.docVIP

 PAGE \* MERGEFORMAT 21 Old development status and brand activation Strategy REVIEW :: thesis is wonderful old Chinese civilization, is the main industrial and commercial intangible assets, has a very high commercial and cultural values. But Needless to say, in the market after the storm, after several changes of ups and downs, bearing centuries-old heritage of old needs to be revitalized and development. Based on the ‘old’ status quo analysis of the causes of the crisis, and the necessity and feasibility of the old Chinese brand activation were explored, mainly from governments, businesses raise the level of activation of the two old brand strategy. Paper Keywords: old, Brand Activation I. INTRODUCTION old Chinese (China Time-honored Brand, referred to as the ‘old’) refers to the long-term production and business activities, lineage and inherited the fine Chinese cultural traditions, with distinct geographical and cultural characteristics and historical traces, has a unique technology and operating characteristics, and achieved widespread recognition and good business reputation in the business name and product brands. Ours is a long history of civilization, thousands of years of social and economic development, gave birth to many with strong ethnic characteristics, Creative, renowned at home and abroad old. Over the years, the development of China’s old industrial and agricultural production, market prosperity, revitalize the economy and carry forward the fine traditional culture and inspire the spirit of the Chinese nation has played an important role, had a profound impact. Condensation old national spirit, history, culture and geography property is wonderful Chinese civilization, is a symbol of cultural contents and history of the city. Old is the main industrial and commercial intangible assets, is the accumulation of years of successful business management experience, highlighting the strength and competitiveness of enterprises, has a