Old marketing experience and new problems- B brand glasses defeat Q City.docVIP

 PAGE \* MERGEFORMAT 5 Old marketing experience and new problems: B brand glasses defeat Q City As a very big marketing ideas From EMKT. brands, B brand glasses in many large and medium cities in the country popular with young people, students favored tribe. But the same marketing model is negative in Q city suffered a few years, not only the turnover of the brand B has not increased noticeably, but there are shops that no one situation. Here’s ‘a shop that no one’ mainly refers to the brand B although there is no lack Q City store, but because of poor performance led to income, thereby causing the frequent movement of front-line marketing staff. At present, B brand in the Q sales force mainly in the city joined the company less than six months, the lack of industry experience, marketing experience, mainly newcomers; the same time, older employees are leaving, there merchandise in, resulting in a lack of B brand sales force team leader. On the one hand are all new, the other hand, no one new band, which directly led to sales of brand B the situation has gradually deteriorated since the second half of this year. The reason I believe that no more than the following: First, the manager selection and focused too much on one-man performance, ignore the manager’s organizational capacity, management ability, personality traits. B brand in the selection manager, the individual performance is highlighted is the most critical factor. In other words, under normal circumstances the manager is a single store selling the most competent and the best sales people. Let this guide to all that the performance is really good skill, in a sense, if we all strive towards this goal better performance, catch-me, then B will indeed be increasing sales of the brand. However, as B brand in the city belonging to backward Q brand, while the Q eyewear industry, the old city, a number of brands, the market is highly competitive, coupled with brand B choice in-store locations of a few mista