Old and new products channel conflict is new or use-.docVIP

 PAGE \* MERGEFORMAT 10 Old and new products channel conflict is new or use? MK amp;amp; Oils Group in the domestic small-package edible oil sector can be described as prominent, which owned more than ten small package oil-brand sales account for the domestic packaging half of the total oil market, sales network is covering all over the country, and the dealer groups of quality is also first-rate, and even can be said that the best small package across the country almost all concentrated in the oil group’s MK. Resounding brand, high-density distribution network coupled with excellent quality of the dealer group, to form high quality MK amp;amp; Oils Group’s sales channels in China, but also a very good marketing platform, then the sale of good quality in this platform In addition to selling small package edible oil, but also capable of many things ah, after all, the cost of channel construction is also conducting market development and sales of goods of the biggest costs, and in the MK amp;amp; Oils Group, this channel costs have long been packed by the amortization of oil , and now a mature product is the addition of new channels, which directly increase profits. Thus, MK amp;amp; Oils Group, after a high-level market research, has decided to commence a small package of rice project, is having launched the project in addition m small package small packing and packaging, taking into account the oil in the product type is closer to other, more critically, Small Package m in channel flow characteristics of the oil is very close with the packaging, even in the terminal display is very close grain and oil regardless of family Well, in specific marketing and sales channels are involved, that is, so set the main tone : Basic use of the existing packaging oil sales channels. To maximize the role of existing channels, to provide market access efficiency, but also to reduce the cost of marketing new products. Dealers have also expressed their optimistic about the upcom