On marketing health care products for small and medium enterprises steering the meaning of.docVIP

 PAGE \* MERGEFORMAT 6 On marketing health care products for small and medium enterprises steering the meaning of Background - the terminal block competition in the market Market analysis shows that consumers on the scheme before reaching a good end to what products to buy only 30%, while 70% of consumers decide to purchase at the point of sale terminals, as well as what products to buy the quantity, but the consumer has been purchasing plans Among them, there will be 13.4% due to some factors, changes in changes to the original purchase plan, which is medicine, health care products terminal where the potential and opportunities for promotions. Huiren Shenbao, giant can be calcium, Longliqi, Long Li Fu and the region’s large and small health care products company’s rapid success of non-promotion is not effectively end result. Terminal marketing, in the health products industry is recognized as the most effective marketing weapon. Advertising is just to create opportunities, create atmosphere, while the terminal directly contributed to sales. Many small and medium health care products companies not do the mass media advertising, brand image in the terminal started construction, strengthen the yard, shelf maintenance and management, organizational Promoters approach, has also made quite a remarkable effect on the market. Therefore, health care products for small and medium enterprises should not only focus on the end of the construction and maintenance, but also to regularly conduct market supervision. Significance of the market supervision ‘Terminal is king’ marketing strategy has become the majority of health care products companies secret weapon, and the market supervision work in the whole marketing is a very important and indispensable, some small and medium enterprises in order to save expenses, revocation or non-existent do not establish supervisory mechanism is very wrong, but the establishment of a steering system, many enterprises, often he is just