On marketing market positioning and market development.docVIP

 PAGE \* MERGEFORMAT 12 On marketing market positioning and market development Paper Keywords: marketing, market development, market positioning marketing policy Abstract: Marketing needs to identify customer needs and desires, to determine an organization can provide the best services, target markets, design appropriate products, services and plans programs to meet these market needs, and its purpose is important clients tend to establish the relationship between a specific value to create customer satisfaction and profits in the new century, the marketing tools necessary to meet customer demand as the core of the contemporary market economy. With the process of China’s market economy, business operators are increasingly aware: Although many different successful companies of the Department, but they have a common characteristic, namely the establishment of a marketing-leading operating mechanism, the success of marketing companies to test all the work of the final standard in the enterprise, operators are struggling to groping through practice marketing experience and entrepreneurs through practice, though gained some experience in marketing , but they need to pay a high ‘tuition fees’, and experience gained are often not systematic, lack of integrity, he makes use of them. Through the combination of theory and practice, to solve the various problems of marketing for business operators are quick to grasp the system of marketing knowledge and specific methods of operation to provide a shortcut. Marketing is a whole system, the system knowledge and information-based, market-oriented, creative thinking and operating means for the weapons to the effectiveness and efficiency as the core-business marketing system, marketing mix program re-design, that is market-oriented, understand the market, and guide the market to adapt to changed circumstances, innovation, seek development in innovation based on the close relationship between marketing and