On the 4C marketing concept in the management of Science and Technology Museum.docVIP

 PAGE \* MERGEFORMAT 14 On the 4C marketing concept in the management of Science and Technology Museum [Abstract] Popular Science Science and Technology Museum to carry out publicity and education as a public welfare institution, increasing competition in the industry, we should gradually introducing marketing concept, through self-marketing to better achieve the promotion of scientific and technological progress, for the public service objectives. This article focuses on analysis of the characteristics of Jiangxi Science and Technology Museum of marketing, namely, the use of 4C marketing idea, from popular science to meet the public demand for the audience to pay attention to the cost of science, for science to facilitate the audience, focusing on communication between the audience and the science four-pronged approach to real-Zaza the field to carry out marketing activities, access to good social and economic benefits. [Keywords:] 4C marketing idea; Science and Technology Museum; business 1, Science and Technology Museum to carry out marketing activities, the need for Science and Technology Museum, as a whole of society to carry out propaganda and education in science, aims to raise public scientific and cultural quality of the public welfare, non-profit institutions, a long time in people’s minds it is difficult and the business used by the ‘marketing’ is linked. Since its birth by the traditional concepts, Science and Technology Museum to carry out the awareness of marketing has been weak. However, with the continuous development of the market economy, one is mostly a phenomenon of museum makes science museums face increasing competition in the industry, coupled with a shortage of funding for daily operations and so on, around the Science and Technology Museum have to accept ‘consumer-centric’, ‘ production of consumers’ and other marketing concepts, develop marketing personnel, set up marketing, building and improving the marketing organization, ma