On the academic promotion and marketing of prescription drugs target the effective integration of.docVIP

 PAGE \* MERGEFORMAT 6 On the academic promotion and marketing of prescription drugs target the effective integration of Academic promotion of the importance of marketing for prescription drugs can be said to be self-evident, is an academic symposium organized to promote a very good form, it can be in a very short period of time focused on a particular academic point of view or the product knowledge introduced to the a particular customer base. Symposium held on the specific method, the author has been previously detailed in my book, I am not on them. Every year we have to organize an academic conference on all types more than can be said that ‘your side Changba my debut’, then holding so many meetings we aim what is it? I would like nothing more than two-fold: First, the establishment of our products and the company’s brands; second is to achieve our sales goals, try to make our products and services to more patients. The establishment of the brand ultimately the achievement of sales targets for our services, so in fact we do to promote the academic purposes can also be said there is only one: to achieve our sales targets. Where I is the world’s second largest pharmaceutical companies in many therapeutic areas have very good products, especially in the field of antithrombotic therapy clopidogrel and g game two products, has laid our leadership position, advancing the development of antithrombotic therapy is also our responsibility. PCI surgery is also a rapid development in the past two decades, this process is the development of antithrombotic therapy are closely related, from the initial anti-platelet aspirin, warfarin anticoagulation, to Ticlid anti-platelet, anti-heparin condensate, to the current wave of legislation-dimensional anti-platelet, anticoagulant Clexane, each product advances have greatly improved the success rate of PCI operations. For these reasons, we have focused around the Bo-li-dimensional, g race of these two products in Hubei Province