On Terminal Management.docVIP

 PAGE \* MERGEFORMAT 6 On Terminal Management In terms of marketing, terminal sales volume produced, is the goal of finally realized. The quality of terminal work, a direct impact on whether our products are accepted by consumers, and thus related to the marketing department sales. As the sales of the special nature of the terminal for more than 70% of staff work is conducted outside the office, the company is difficult for their direct supervision. At the same time, the terminal personnel to and from fixed terminals day after day, the point of sale, hard to avoid fatigue, 1 but the company staff neglected to-end control, free, undisciplined, cope, and other bad style of work will follow, so that the whole the terminal work is pleasant to promote sales role. Market-to-end personnel may be from the following aspects: -, Forms management Yu developed a detailed, standardized forms, so that I end officers have to make pressures to enable them to overcome the inertia to maintain a clear idea of the work, planned, and aimed to end sales, efficient work done. In addition, the terminal personnel form, must be true, accurate, and shall not fabricate, to mislead the decision-making information is not false. Form broadly include the following: sales, work daily, weekly and monthly reports, the terminal information table, survey of competitive products and a variety of summary tables and so on. Second, training and communication Terminal personnel to enhance pre-service, post in the training, to enhance their sense of responsibility and sense of accomplishment. Marketing managers should strengthen communication with the terminal staff and timely guidance from the effective promotion of terminal sales. Staff to reflect on the question of the terminal, we must attach great importance to the speedy resolution, so that both can reflect the value of the terminal’s own staff, but also can enhance their enthusiasm, so that they will be more comprehensive and in-depth wor