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On the bright look at corporate events such as the living environment in China
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On the bright look at corporate events such as the living environment in China
No one company can leave the environment to survive independently.
Want to develop a business must focus on their own living environment.
Recently, in a number of large and small have taken place in the brand incident has particularly poignant. The recovery of light milk, milk early, a small workshop Haagen-Dazs, McDonald’s kneel advertisements. Why, in just a couple of months there are so many brands have taken place in such a wide range of negative news events? It raises the following questions:
1, in the developed Western countries have such a big brand in ‘recycled milk’ of the utilities?
2, Haagen-Dazs in his Congress have such ‘unhealthy’ in small workshops do?
3, McDonald’s will be screened in other countries ‘under Guiqiu discount’ in ads?
By extension, out of a deeper issue, why McDonald’s, Haagen-Dazs in China will make in their own country will never make a move, whether these moves by the Chinese enterprises to survive the environment caused by?
First, the rule of law is not strictly Chinese enterprises to survive the worst aspects of the environment.
In China, we have a lot of rules there are a lot of enforcement and supervision departments (according to data released some time ago by the Chinese to eat ‘imperial grain’ of the population and the proportion of ordinary people at 1:20, this proportion is much higher than the Western countries) . But precisely because so many rules, too much will cause her mother passing the buck and enforcement lax.
Another reason, at present too much of local government because ‘political achievements’ needs, the need to support and foster local enterprises, in addition to tax concessions such as Bipin, the part of the government and even ‘rules concessions’ as a bargaining chip to attract foreign enterprises. (I once participated in the work of foreign investment enterprises, individual local governments,
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