On the depth distribution of fast moving consumer goods specific operations.docVIP

 PAGE \* MERGEFORMAT 11 On the depth distribution of fast moving consumer goods specific operations 1, depth distribution Depth distribution is selling products wholesale retail terminals and access various links of the practices. The target market through a regional breakdown of the sales channels in all outlets should specify areas, fixed, will be people, time and meticulous service and management to achieve sales on the market situation, competition in similar products, sales and other personnel work full control, the company products in the sales channels have a certain competitive advantage. Implementation of the depth distribution can be product quickly into the market, retail product transformation to achieve the value of place is the real retail sales, product sales process is missing to prevent a terminal from the sale of the retail market information is the most effective and most authentic information . Second, the depth distribution of forms 1, staffing, according to the number of retail shops, covering scope. 2, the working quantity: per person per day to visit the retail shop achieve the required quantity, frequency, feedback from front-line market information to complete certain tasks and the product distribution sales of transportation. 3, product promotion: Through the retail point of sale, the product terminal display, POP display, product knowledge, presentation and promotion, so that products in the market to some extent. The depth distribution of concrete forms are: Deep - ☆ staff Degree - ☆ map Min - ☆ Line Pin - ☆ Forms A, personnel: a group of hard-working, after a professional sales training, close-knit, organization, discipline and responsibility people. Them on a rigorous pre-market sales training. This is one of the product knowledge, of course, know the better, including product taste, packaging, quality, price, features and so on. But it does not mean that product knowledge training, the better, but because the sal