Over time explosive - fashion wig domestic perspective.doc

 PAGE \* MERGEFORMAT 11 Over time explosive - fashion wig domestic perspective In addition to the domestic market wig circulation areas, basically a blank state, industry giants Rebecca national market in recent years to lose ground to move to the four involved in the domestic hair products, intends to bring some pressure on businesses and urgency, but also to convey a positive signal - a huge domestic market potential. The following products were made from the domestic status of business operations, industry trends and analysis of competitive trends in three areas. First, the domestic market operation status of hair products Model of a single, low-end market Rebecca wig before the domestic market, the domestic market has been a wig, but based on traditional forms of distribution channels, wholesale sales, the brand has not yet risen to the level of operations, management, extensive, low-end business. Wig brands in addition to the domestic market Rebecca in recent years to explore new self-built channel model, other forms or e-commerce distribution channels are to achieve distribution, making the domestic market as a whole presents a single situation. As a result, distribution channels, competition is relatively unusual and e-commerce intense, in the face with a client several brand manufacturers bombarded with competing prices, resulting in a high consumption of both the Shanghai market, or other second-tier capital market, all showing a low-end of the market situation. Marketing lag, lack of brand Currently Wig brand vendors only stay in a simple buyer-seller relationship stage, long-term perspective, but also the lack of a brand strategy for business activities, although in the current view, the brand is not affecting consumer buying behavior cooperation a key factor, but long term, a focus on brand management company, will eventually release its own unique brand value, while for the high value-added products, improve product sales and profits. No