Overcome this obstacle was the market - Sharp CEC handheld notebook Marketing Planning Documentary.docVIP

 PAGE \* MERGEFORMAT 12 Overcome this obstacle was the market - Sharp CEC handheld notebook Marketing Planning Documentary When the director of marketing for Mr. Zhao Yinheng SPCEC out SP handheld notebook computer, I do not have much reaction, but think that this is a more refined craftsmanship unique PDA, but Zhao total of our project team members in front of the function of the product conducted 11 presentations, everyone was shocked, this SP by Japan and the China Electronics Industry Group Co., Ltd. jointly developed a machine that only mobile phone-sized, but it covers document processing, slide presentations, wireless Internet access, digital cameras, home theater, PDA digital assistants, digital audio, mobile phones and many other functions, everyone’s excitement suddenly rushed up, although a good product needs a good marketing tool, but through our feelings for so many years, and now the market is not just marketing, missing means, there are real technical content at the same time meet the consumer demand a good product, only the combination of the two together, they could in the market to maintain long-term advantage, otherwise, only a flash in the pan only. A kind of intuition tells us that the marketing of this product will succeed. Market high low Having taken over the project, the next we should make a big fight the. The Art of War goes: to know ourselves and Baizhanbudai. Let’s take a look at our products: This handheld product model is SHARP CEC SL-7500C, is the SP Corporation and CEC (China Electronics) jointly developed, the slim form factor, the weight of an average laptop PC is only 1 / 10 , a palm-sized but the convergence of mobile Internet, document processing, slide presentations, digital photography, audio, mobile phones and many other practical business functions, products were strong, the latest model is a high-end PDA. So, the market situation in China’s PDA is like? PDA products in China can be broadly classified into three ca