Packaging products for individual differences and promote the sales.docVIP

 PAGE \* MERGEFORMAT 6 Packaging products for individual differences and promote the sales We often say that innovation is the source for the development of any one product in the market to be successful, the product is good or bad inherent quality is important, but the market today, the difference has narrowed similar products, and even has come to a very subtle difference in the extent of ordinary consumers has been difficult to distinguish. Imagine in this case, how other aspects of the innovation to produce a new bright spot is the key to gain market initiative. Shanghai soft drinks market competition, the weather warming, selling season has arrived. In fact, the market of soft drinks before the arrival of advertising during the peak season of 2 months has been started, while in six weeks ago has already entered the stage of publicity. Now from the supermarkets, convenience stores, supermarkets and other shops at all levels of Distribution and sales promotion point of view, soft drinks, has entered the competition in full swing stage. Currently, manufacturers in the development of new products, most consideration is to conduct market segmentation to identify the concept of blank spots. This results in the soft drinks market, every day type of rich, carbonated beverages, fruit juice-type flavor drinks, cola-type drinks, pure mineral water, tea beverage, sports drinks, and so forth. The manufacturers are constantly racking their brains on the product positioning, hoping to separate the one large cake in one fell swoop of their own. A product, whether new products or traditional products, the market promotion to get a good market share, in the traditional marketing concept is simply from the taste, quality, price, packaging, promotions, and so on making a fuss about, but if every detail of the above taken into account, but also strive to make out, but not a gun fired, how should we do? Well, it can be in any of the above points make a point of in-depth cons